Job Information
CTG Brand Marketing Manager in Whippany, New Jersey
Brand Marketing Manager
Whippany, New Jersey, United States
Marketing
May 05, 2023Post Date
23200739Requisition #
Apply for JobShare this JobSign Up for Job Alerts
CTG is seeking to fill aBrand Marketing Manageropening for our client inWhippany, New Jersey.
Location: Whippany, NJ
Duration: 6 months
Position Summary:
Drive the national brand shopperOmni Channelstrategy and oversee implementation for the pod. Establish expertise in consumer, shopper and customer knowledge that enables delivery of winning Omni channel plans, including consumer promotion. Role has a strong focus on digital execution, including tie in of retailer media. The shopper manager will partner with cross-functional team, with particular focus on sales, commercial strategy, and customer marketing to create and deliver plans that enable Bayer brands to win in market.
Duties & Responsibilities:
· Strategy & Brand Planning:
o Lead development of National Consumer Omni Channel Shopper & Promotion marketing strategy and tactical plan by brand consistent with overall Pod objectives and strategies.
o Gain alignment on National vision, strategy and tactical plan and associated budgets with Brand & Commercial Strategy team
o Identify opportunities to drive scale and efficiencies with agency/vendor with Shopper/CP procurement lead and other Shopper Marketers
· Key Tasks:
o Lead CP agency in development of promotion strategy and tactical execution. This includes working with brand, sales strategy & customer marketing to build wining consumer promotion strategy to convert consumers. This includes traditional coupon vehicles (FSI, dFSI) as well as digital Omni vehicles (Fetch, iBotta, etc.)
o Own the creation and updating of Shopper Marketing toolkits
o Innovation & Analysis: Conduct post program analysis, lessons learned and shares out Establish best practices based on analysis and industry standards and trends
o Support innovation and new thinking through research and new vendor partnerships that deliver solutions to driving conversion 10% of the time, in alignment with category Brand director
o Support the development and implementation of brand plans and budget and long-term financial plans to achieve the category's volume and ebit
Requirements / Preferences:
Education Requirement(s):
· BA/BS (MBA desired) plus 8 years relevant experience in Shopper Marketing in CPG
Skill & Competency Requirements:
· Customer/Consumer Focus: Advocate and implement activities that are shopper and customer focused
· Strategic mindset: see possibilities and translates into breakthrough strategies
· Manages Complexity: Manages complex and sometime conflicting information to effectively solve problems
· Financial and Operational Acumen: Excellent financial skills to objectively assess programs. Ability to streamline operational processes and drive efficiency through the use of technology
· Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus.
· Marketing Brand Building: Excellent communication skills required as well as ability to influence cross-functional and leaders in org.
Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group is required.
CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.
To Apply:
To be considered, please apply directly to this requisition using the link provided. For additional information, please contactTheresa Hillard at 716-887-7205 or theresa.hillard@ctg.com. Kindly forward to any other interested parties—thank you!
CTG’s Benefits Plan allows you to select insurance coverage that best suits your lifestyle, and take part in our savings programs and educational plans. We offer Flexible Spending Accounts, a 401(k) Retirement Plan, and an Employee Stock Purchase plan. Our educational plan comprises access to more than 2,000 web-based technical, professional and business development courses.
CTG is a leading provider of digital transformation solutions and services that accelerate clients' project momentum and achievement of their desired IT and business outcomes. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG has operations in North America, South America, Western Europe, and India. For more information, visit www.ctg.com.
Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people are the culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work-certified company across many of our global operations.
CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.
CTG is an Equal Opportunity and Affirmative Action Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. Our Affirmative Action program serves to promote occupational equality and diversity through good faith efforts. CTG is fully committed to promoting employment opportunities for members of protected classes.
Additional Information
Education Level: Bachelor's Degree (±16 years)
Work Remote: Yes
Travel: Yes, 10 % of the Time