CTG Digital Marketing Specialist (Part-time) in Florham Park, New Jersey

Title: Digital Marketing Specialist (Part-time)

Location: US-NJ-Florham Park

Job Number: 18212145

Digital Marketing & Leads Management Specialist - Part Time

CTG's premier global manufacturing and advanced materials client located in Florham Park, NJ has an immediate need for a Part-Time Digital Marketing & Leads Management Specialist to join a project team charged with enhancing the company website as a marketing analytics tool.

Position Overview:

Digital Marketing and Leads Management Specialist is a hybrid marketing & sales position responsible for managing digital website, marketing automation and leads nurturing process. This position will be contract basis reporting to Head of Marketing and will work in close collaboration with marketing, communication, technical and sales teams to support business development objectives.

Job Duties:

  • Lead content management, customer engagement and continuous improvement of digital website

  • Working with marketing team, develop and execute nurturing campaigns for new product and concept launches.

  • Optimize website and social media channels for SEO as well as usability

  • Work with marketing and communication team to increase traffic to the website. Make necessary content upgrades to keep website engaging for the target audience

  • Measure promotional effectiveness, engagement, automated response, leads collection and moving leads through the various life cycle stages

  • Provide support to business development team by creating & executing various prospecting, and lead/customer nurturing campaigns, as well as establishing process for executing on leads

  • Develop, evaluate and oversee the implementation of A/B testing for customer outreach

  • Create reports and analytics to reviews effectiveness of digital marketing projects and adjusts plans as necessary with project lead and/or management; prepares and interprets associated digital marketing performance metrics

Education Requirement

  • BS/BA Degree or equivalent experience

Required Skills / Qualifications:

  • Minimum of 2-3 year of digital marketing and analytics experience required

  • Personal care or Consumer Packaged Goods (CPG) industry experience is preferred

  • Experience with marketing automation tools like Pardot and Marketo is preferred

  • Search Engine Optimization (SEO) experience is preferred

  • Must be able to organize, manipulate and analyze data

Other:

Pay Range: $32.00 - $35.00 per hour DOE W-2 only (sorry no Corp to Corp)

Part Time Role: 25-30 hours per week onsite at Florham Park. Work schedule can be flexible within regular business hours.

Duration: 12 Months

Shift: Days

APPLY NOW for resume review by Mary Jane “MJ” Slaughter or email mjslaughter@ctg.com. Please reference job number 18212145. Referrals are greatly appreciated!!

CTG’s Benefits Plan allows you to select insurance coverage that best suits your lifestyle, and take part in our savings programs and educational plans. We offer Flexible Spending Accounts, a 401(k) Retirement Plan, and an Employee Stock Purchase plan. Our educational plan comprises access to more than 2,000 web-based technical, professional and business development courses.

CTG is the most reliable IT services provider, built on 50 years of meeting our commitments to make technology work for clients and deliver real business value. CTG provides industry-specific IT strategy, services, and solutions that address the business needs and staffing challenges of clients in high-growth industries, including major technology companies, large corporations, and government entities located in North America and Western Europe.

Qualifications:

CTG (NASDAQ: CTG) provides industry-specific IT services and solutions that address the business needs and challenges of clients in high-growth industries in North America and Western Europe. CTG also provides strategic staffing services for major technology companies and large corporations. Backed by more than 50 years of experience and proprietary methodologies, CTG has a proven track record of reliably delivering high-value, industry-specific staffing services and solutions to its clients. CTG has operations in North America, Western Europe, and India.

CTG's greatest asset is its people, and as such, we are committed to providing employees programs and processes to support their performance, hone their skills, and advance in their careers. This commitment is reflected by CTG being named a Best Places to Work in Healthcare company by Modern Healthcare (2013-2016) in North America, and a Best Workplace in the United Kingdom (2013), Belgium (since 2007), and Luxembourg (since 2011).

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity/Affirmative Action Employer and strong advocate of workforce diversity. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

Job: Communications / Content Management