CTG Marketing Specialist (Multichannel Marketing) in Whippany, New Jersey

Title: Marketing Specialist (Multichannel Marketing)

Location: US-NJ-Whippany

Job Number: 17203505

CTG's premier global client in Whippany, NJ, has a long term assignment for a Marketing Specialist (Multichannel marketing)! This position is part of the US IMCM-Integrated Multi-channel Marketing team which supports the marketing efforts of the pharma brands. The US team reports in to a larger Global group. This position is needed to help support a growing internal customer base. This role will work with the assigned brands to strategically make marketing channel recommendations and subsequent execution of plans in those channels. This role will manage all projects for the assigned brands and manage agency and IT relationships.

Major responsibilities of this position are:

  • Deliver effective multi-channel programs in support of business unit goals, shaping those goals by educating management on changing customer habits and trends

  • Develop strategic web presence for US market, addressing healthcare professional, consumer and commercial audiences

  • Identify and propose to management opportunities to achieve business goals through use of the internet (web, email, mobile, social media, search, online advertising, eDetailing, etc); develop strategies and tactics; implement, measure effectiveness and optimize accordingly

  • Leverage US leadership role to ensure the global organization benefits by partnering with global Business Unit counterparts, contributing to and shaping global activities

  • Identify and deliver synergies through support of company-wide, reusable solutions rather than individual efforts, through effective use of in-house resources, and through effective vendor selection and management


  • B.A./B.S. degree

  • Minimum of 5 years marketing experience

  • Experience in pharma industry marketing (client or agency)

  • Demonstrated ability to measure/evaluate (web analytics) against strategic objectives and optimize based on performance

  • Significant experience researching and identifying online opportunities including social media, healthcare provider CRM and video

  • Demonstrated project management experience


  • Experience executing digital campaigns from inception to completion for BOTH patient and healthcare provider audiences

  • Experience participating in brand planning activities

This position pays on a W2 hourly basis (no C2C or 1099's).

APPLY NOW for resume review by recruiter Pam Gewin!

IMPORTANT NOTE: All qualified candidates must successfully pass a background check and a drug screen to be considered for the position.

CTG’s Benefits Plan allows you to select insurance coverage that best suits your lifestyle, and take part in our savings programs and educational plans. We offer Flexible Spending Accounts, a 401(k) Retirement Plan, and an Employee Stock Purchase plan. Our educational plan comprises access to more than 2,000 web-based technical, professional and business development courses.


CTG is the most reliable IT services provider, built on 50 years of meeting our commitments to make technology work for clients and deliver real business value. CTG provides industry-specific IT strategy, services, and solutions that address the business needs and staffing challenges of clients in high-growth industries, including major technology companies, large corporations, and government entities located in North America and Western Europe.

CTG's greatest asset is its people, and as such we are committed to providing employees programs and processes to support their performance, hone their skills, and advance in their careers. This commitment is reflected by CTG being named a Best Places to Work Company by Modern Healthcare (since 2013) in North America, and a Best Places to Work Company in the United Kingdom (2013), Belgium (since 2007), and Luxembourg (since 2011).

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity/Affirmative Action Employer and strong advocate of workforce diversity. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

Job: Communications / Content Management