CTG DIGITAL MARKETING STRATEGIST in Austin, Texas
Title: DIGITAL MARKETING STRATEGIST
Job Number: 17203412
Computer Task Group (CTG) is seeking a Digital Marketing Strategist for a 6 month W2 contract opportunity with the possibility of being extended and is located in in Austin, Texas.
Our customer is focused on driving business results through an industry leading digital marketing strategy and execution. The Digital Marketing Strategist will lead the creation of integrated digital experiences to drive awareness and demand along the customer journey for the portfolio worldwide.
In this role, the individual will:
Design and execute a digital journey based on defined personas that includes paid media, SEO, SEM, content syndication, email, and social media.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Leverage A/B Testing to ensure design decisions are data and market driven.
Collaborate with internal teams to improve Web presence and optimize user experience
De-construct competitive best practices in digital marketing from leading brands.
Implement best practice approaches for Information Architecture and user experience design.
Execute project management basics of identify risks, timely task completion, budget compliance, achieving quality objectives.
Qualifications & Skills:
BS/MS degree in Marketing or a related field
7 years experience in digital marketing
Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Strong analytical skills and data-driven thinking
Current knowledge of trends and best practices in online marketing and measurement
Presentation and executive communication skills
To be considered please immediately apply to this requisition using the link provided . Kindly forward to any other interested parties—thank you!
CTG is the most reliable IT services provider, built on 50 years of meeting our commitments to make technology work for clients and deliver real business value. CTG provides industry-specific IT strategy, services, and solutions that address the business needs and staffing challenges of clients in high-growth industries, including major technology companies, large corporations, and government entities located in North America and Western Europe.
CTG's greatest asset is its people, and as such we are committed to providing employees programs and processes to support their performance, hone their skills, and advance in their careers. This commitment is reflected by CTG being named a Best Places to Work Company by Modern Healthcare (since 2013) in North America, and a Best Places to Work Company in the United Kingdom (2013), Belgium (since 2007), and Luxembourg (since 2011).
CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.
CTG is an Equal Opportunity/Affirmative Action Employer and strong advocate of workforce diversity. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.